📞 416-FOR-LIFE

Protecting Your Family

Life Insurance

We make it easy to buy life insurance.

Which insurance best fits you?

We help you map out the pros and cons for each type of insurance so you can make an educated decision.

Which one you need – you choose!

Compare your TERM, PERMANENT, and UNIVERSAL Life Insurance

Term Life Insurance

Convertible
Exchangeable
Tax-Free Benefit
Flexible Coverage
Easy to Understand
Coverage up to 25 million

Permanent Life Insurance

Lifetime Coverage
Dependable Coverage
Tax-Free Benefit
Permanent Coverage
Cash Value
Cancelable Anytime

Universal Life Insurance

Lifetime Coverage
Range of Investments
Tax-Free Benefit
Coverage & Investing
Access to Your Money
Death Benefit Options

Key Benefits of Term Life Insurance

A term life insurance plan provides affordable coverage for a set period, offering your loved ones financial support to help maintain their quality of life.

 

Flexible

Life insurance can adapt to your needs—choose the coverage amount, term length, and policy type that fits your goals and lifestyle.

Simple

Getting covered is easier than you think. With a straightforward application process and clear options, you can secure peace of mind without the hassle.

Affordable

Life insurance doesn’t have to break the bank. Term plans offer valuable protection at a price that works for your budget.

An Investigative Report by CBC on Mortgage Insurance

Most mortgage holders choose term life insurance over bank-offered mortgage protection because it’s fully underwritten upfront, unlike bank policies, which are underwritten only at the time of claim.

 

Get your better mortgage insurance here.

Key Benefits of Permanent Life Insurance

Lifetime Coverage

Permanent life insurance stays with you for life—as long as premiums are paid—providing lifelong protection and peace of mind for your loved ones.

Guaranteed Premiums

Your premiums won’t increase over time. Lock in a consistent rate today and enjoy predictable, long-term financial planning.

Investing

Grow your wealth while you’re protected. Permanent life insurance builds cash value over time, which you can borrow against or use as a financial resource.

Tax-Free Benefit

Leave more behind—your beneficiaries receive the death benefit tax-free, helping them stay financially secure when it matters most.

Permanent life insurance is more than just protection—it’s a long-term financial asset. It provides lifelong coverage, guaranteed premiums, and a tax-free death benefit for your loved ones. Plus, it builds cash value over time that you can access for major life needs like retirement, emergencies, or even funding a business. If you’re looking for stability, growth potential, and peace of mind, permanent life insurance is a smart way to protect your future while investing in it.

Key Benefits of Universal Life Insurance

Lifetime Coverage

Universal life insurance offers lifelong protection, giving you the peace of mind that your loved ones are covered—no matter what the future holds.

Investing

With universal life, a portion of your premium grows tax-deferred, offering the potential to build wealth over time while maintaining essential coverage.

Access to Funds

Need flexibility? You can borrow against or withdraw from the policy’s cash value to help with unexpected expenses, major purchases, or retirement planning—on your terms.

Universal life insurance gives you the best of both worlds—lifelong coverage and flexible financial growth. It not only protects your loved ones with a guaranteed death benefit, but also builds cash value over time that you can access when life throws a curveball or when opportunity knocks. With adjustable premiums and the potential to grow your policy’s value tax-deferred, universal life is a smart, adaptable solution for long-term security and financial planning.

How to Use Life Insurance?